Women have more socially conscious AND are smarter. Politicians beware.

women social issues and 2012 election

Like smart corporations, political campaigns recognize that to sustain, they have to speak to digitally connected, values based, and socially conscious groups of women. But beware; this group, with the exception of (insulated and lacking individual empowerment) tea party moms, are likely to be intuitive and smart and will demand more transparency and action.